2026 Edition · An annual reference on what work pays

Boston vs. San Francisco

Market Research Analysts and Marketing Specialists. Median, spread and buying power, side by side.

Data released May 2025 BLS OEWS · SOC 13-1161
Fig. 1 — Side by side

Both distributions, one scale

10th to 90th percentile, median struck in red
100k150k200k BOSTON $102,390 SAN FRANCISCO $123,250
Table 1 — Adjusted

San Francisco's median is 20.4% higher — but after local prices, San Francisco still leads by 12.7%.

Boston's median $102,390 buys $94,600 at national prices (price parity 108.3); San Francisco's $123,250 buys $106,600 (115.6).

Table 2 — The figures

Point by point

Published percentiles for both metros; the last column is San Francisco against Boston.

BostonSan FranciscoΔ
Employment32,31024,120−25.3%
10th percentile$59,730$60,680+1.6%
25th percentile$78,060$82,510+5.7%
Median$102,390$123,250+20.4%
75th percentile$134,140$170,560+27.2%
90th percentile$167,440$211,140+26.1%
Sources

How this page was made

Wage data
Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025 release. Public domain.
Price parity
Bureau of Economic Analysis, Regional Price Parities, 2024.
Full pages
Market Research Analysts and Marketing Specialists in Boston · Market Research Analysts and Marketing Specialists in San Francisco

Percentiles are reported exactly as released. Derived (price-adjusted) figures round to the nearest hundred. We take no payment for how any figure is presented.