2026 Edition · An annual reference on what work pays

Private sector vs. Public sector

Advertising and marketing professionals. Gross monthly salary, distribution against distribution.

Data released SCB lönestruktur 2025 SCB · SSYK 2012 4-digit
Fig. 1 — Side by side

Both distributions, one scale

10th to 90th percentile, median struck in red
40k60k80k PRIVATE SECTOR 53 000 kr PUBLIC SECTOR 52 200 kr
Table 1 — The figures

Point by point

Published percentiles for both metros; the last column is Public sector against Private sector.

Private sectorPublic sectorΔ
10th percentile35 200 kr41 700 kr+18.5%
25th percentile42 400 kr46 000 kr+8.5%
Median53 000 kr52 200 kr−1.5%
75th percentile65 100 kr58 100 kr−10.8%
90th percentile78 500 kr68 100 kr−13.2%
Sources

How this page was made

Wage data
Statistics Sweden (SCB), salary structure statistics (lönestrukturstatistik), 2025. Gross monthly salary, full-time equivalents.
Full pages
Advertising and marketing professionals in Sweden

Percentiles are reported exactly as released. Derived (price-adjusted) figures round to the nearest hundred. We take no payment for how any figure is presented. Source: Statistics Sweden (SCB), open data.