2026 Edition · An annual reference on what work pays

Marketing Managers

Dallas-Fort Worth-Arlington, TX metropolitan area. Estimated employment 16,320.

Data released May 2025 BLS OEWS · SOC 11-2021
Fig. 1 — The wage rule

Where you sit in the distribution

Drag the marker, or type a figure
$155,460 · 50th
$85,05010th
$110,04025th
$155,46050th
$207,79075th
$268,64090th

That is the medianhalf of marketing managers in Dallas earn more.

Table 1 — Adjusted

$155,460 in Dallas buys what $150,800 buys across the country as a whole.

Dallas's regional price parity is 103.1 — above the national average, so the nominal figure overstates what it buys. Adjusted figures for other metros are in the nearby-metros table below.

Fig. 2 — The ladder

What comes next

Median offered base pay by seniority for Marketing Managers in Dallas, classified from job titles on visa filings.

Mid
$120,000
Senior
$175,215
Lead
$186,597
Table 2 — Nearby metros

The same job, elsewhere in Texas

Adjusted figures apply each metro's regional price parity, so the columns are directly comparable.

Metro areaMedianAdjustedRPPvs. Dallas
Austin$164,920$168,20098.1+11.5%
Dallas This page$155,460$150,800103.1
Houston$153,030$155,20098.6+2.9%
Midland$149,510$156,10095.8+3.5%
Sherman$139,040$148,30093.8−1.7%
Odessa$133,420$142,10093.9−5.8%
San Antonio$131,800$139,20094.7−7.7%
Tyler$130,200$141,30092.2−6.3%

Price parity and difference against Dallas are in the full table on wider screens.

Fig. 3 — Five-year trend

Nominal against real

The same median, once as published and once restated in 2025 dollars.

120k130k140k150k160k 20212022202320242025
Nominal, as published Real, in 2025 dollars US$ thousands

Published pay rose 17.4% over the five years to 2025. Adjusted for inflation it is roughly flat — marketing managers in Dallas earn about what they earned in 2021. The two lines meet at the right edge by construction, since 2025 is the base year.

Sources

How this page was made

Wage data
Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025 release. Public domain.
Price parity
Bureau of Economic Analysis, Regional Price Parities, 2024.
Career ladder
Seniority classified from job titles on the same visa filings; levels shown only with five or more filings each and a strictly rising progression.
Inflation
Real figures deflate by CPI-U annual averages (BLS, all items, US city average).
Employment
16,320 employed in this occupation in the metro (BLS estimate; excludes the self-employed).
Occupation
SOC 11-2021, Marketing Managers. Mapped to our taxonomy as marketing-managers.

Percentiles are reported exactly as released and are never interpolated between published values. We take no payment from employers, recruiters or anyone else for how any figure is presented.