2026 Edition · An annual reference on what work pays

Public Relations Specialists

Sacramento-Roseville-Folsom, CA metropolitan area. Estimated employment 2,620.

Data released May 2025 BLS OEWS · SOC 27-3031
Fig. 1 — The wage rule

Where you sit in the distribution

Drag the marker, or type a figure
$89,640 · 50th
$55,92010th
$72,91025th
$89,64050th
$111,32075th
$135,46090th

That is the medianhalf of public relations specialists in Sacramento earn more.

Table 1 — Adjusted

$89,640 in Sacramento buys what $84,000 buys across the country as a whole.

Sacramento's regional price parity is 106.7 — above the national average, so the nominal figure overstates what it buys. Adjusted figures for other metros are in the nearby-metros table below.

Table 2 — Nearby metros

The same job, elsewhere in California

Adjusted figures apply each metro's regional price parity, so the columns are directly comparable.

Metro areaMedianAdjustedRPPvs. Sacramento
San Jose$117,620$106,500110.4+26.8%
San Francisco$102,520$88,700115.6+5.5%
Napa$98,190$87,200112.6+3.8%
El Centro$93,100$97,80095.2+16.4%
Sacramento This page$89,640$84,000106.7
Santa Cruz$83,180$75,700109.9−9.9%
Yuba City$81,650$78,300104.2−6.8%
San Diego$81,240$72,600111.9−13.6%

Price parity and difference against Sacramento are in the full table on wider screens.

Fig. 2 — Five-year trend

Nominal against real

The same median, once as published and once restated in 2025 dollars.

70k80k90k100k 2021202320242025
Nominal, as published Real, in 2025 dollars US$ thousands

Published pay rose 11.9% over the four years to 2025. Adjusted for inflation it fell 5.9% — prices rose faster than pay since 2021. The two lines meet at the right edge by construction, since 2025 is the base year.

Sources

How this page was made

Wage data
Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025 release. Public domain.
Price parity
Bureau of Economic Analysis, Regional Price Parities, 2024.
Inflation
Real figures deflate by CPI-U annual averages (BLS, all items, US city average).
Employment
2,620 employed in this occupation in the metro (BLS estimate; excludes the self-employed).
Occupation
SOC 27-3031, Public Relations Specialists. Mapped to our taxonomy as public-relations-specialists.

Percentiles are reported exactly as released and are never interpolated between published values. We take no payment from employers, recruiters or anyone else for how any figure is presented.