Market Research Analysts and Marketing Specialists
Chicago-Naperville-Elgin, IL-IN metropolitan area. Estimated employment 30,970.
Where you sit in the distribution
That is the median — half of people in this occupation in Chicago earn more.
$80,400 in Chicago buys what $77,600 buys across the country as a whole.
Chicago's regional price parity is 103.6 — above the national average, so the nominal figure overstates what it buys. Adjusted figures for other metros are in the nearby-metros table below.
What comes next
Median offered base pay by seniority for Market Research Analysts and Marketing Specialists in Chicago, classified from job titles on visa filings.
The same job, elsewhere in Illinois
Adjusted figures apply each metro's regional price parity, so the columns are directly comparable.
| Metro area | Median | Adjusted | RPP | vs. Chicago |
|---|---|---|---|---|
| Chicago This page | $80,400 | $77,600 | 103.6 | — |
| Peoria | $78,700 | $86,300 | 91.2 | +11.2% |
| Decatur | $68,080 | $77,000 | 88.4 | −0.8% |
| Champaign | $65,840 | $71,000 | 92.7 | −8.5% |
| Springfield | $65,090 | $70,200 | 92.7 | −9.6% |
| Rockford | $61,810 | $67,100 | 92.2 | −13.6% |
| Kankakee | $56,110 | $58,200 | 96.4 | −25.0% |
Price parity and difference against Chicago are in the full table on wider screens.
Nominal against real
The same median, once as published and once restated in 2025 dollars.
Published pay rose 28.0% over the five years to 2025. Adjusted for inflation it still rose 7.7% — pay has outrun prices since 2021. The two lines meet at the right edge by construction, since 2025 is the base year.
How this page was made
- Wage data
- Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025 release. Public domain.
- Price parity
- Bureau of Economic Analysis, Regional Price Parities, 2024.
- Career ladder
- Seniority classified from job titles on the same visa filings; levels shown only with five or more filings each and a strictly rising progression.
- Inflation
- Real figures deflate by CPI-U annual averages (BLS, all items, US city average).
- Employment
- 30,970 employed in this occupation in the metro (BLS estimate; excludes the self-employed).
- Occupation
- SOC 13-1161, Market Research Analysts and Marketing Specialists. Mapped to our taxonomy as market-research-analysts-and-marketing-specialists.
Percentiles are reported exactly as released and are never interpolated between published values. We take no payment from employers, recruiters or anyone else for how any figure is presented.