2026 Edition · An annual reference on what work pays
United States
Market Research Analysts and Marketing Specialists
United States. Estimated employment 899,580, with pages for 87 metro areas below.
Fig. 1 — The wage rule
Where you sit in the distribution
Drag the marker, or type a figure
$43,390 10th
$58,350 25th
$78,760 50th
$108,310 75th
$155,480 90th
Table 1 — By metro area
Where it pays
Every published Market Research Analysts and Marketing Specialists page, by median pay. Employment is the BLS estimate for the metro.
Metro area Median Employment
San Jose, CA $141,960 12,710 San Francisco, CA $123,250 24,120 Boston, MA $102,390 32,310 Seattle, WA $102,170 18,030 New York, NY $100,520 79,290 Denver, CO $99,040 17,000 Minneapolis, MN $97,910 16,760 Boulder, CO $97,600 3,130 Worcester, MA $90,300 2,030 Colorado Springs, CO $90,210 2,680 Washington, DC $87,160 21,090 Springfield, MA $85,970 1,050 Greeley, CO $85,830 780 Rochester, MN $83,030 320 Los Angeles, CA $82,990 39,390 Napa, CA $81,440 390 Austin, TX $80,460 8,270 Chicago, IL $80,400 30,970 Oxnard, CA $80,100 1,570 Olympia, WA $79,910 620 Santa Maria, CA $79,710 960 Philadelphia, PA $79,420 17,600 Barnstable Town, MA $79,150 440 Dalton, GA $79,040 260 Atlanta, GA $79,030 19,920 Santa Cruz, CA $78,880 440 Ithaca, NY $78,810 240 Peoria, IL $78,700 1,080 Rochester, NY $77,170 2,550 Syracuse, NY $77,110 1,180 Detroit, MI $77,100 11,710 Kennewick, WA $76,540 370 Kiryas Joel, NY $76,300 970 Bremerton, WA $76,220 340 Albany, NY $76,140 2,160 Buffalo, NY $75,990 2,520 Pittsfield, MA $75,940 300 Niles, MI $75,470 320 Dallas, TX $75,240 20,900 Phoenix, AZ $74,590 12,220 Fort Collins, CO $74,240 1,610 Mankato, MN $73,020 230 St. Cloud, MN $73,000 350 Glens Falls, NY $72,580 170 Amherst Town, MA $72,550 350 Midland, TX $72,550 250 Harrisburg, PA $71,500 1,560 Midland, MI $71,490 200 Longview, WA $71,120 100 Savannah, GA $70,860 690 Spokane, WA $70,390 1,200 Battle Creek, MI $70,380 250 Pueblo, CO $69,990 270 Wenatchee, WA $69,160 160 Mount Vernon, WA $68,710 200 Decatur, IL $68,080 140 Columbus, GA $68,080 470 Allentown, PA $67,740 1,400 Houston, TX $67,370 14,480 Ann Arbor, MI $66,210 1,160 San Antonio, TX $65,950 4,140 Chambersburg, PA $65,900 180 Champaign, IL $65,840 380 Athens, GA $65,810 420 Jackson, MI $65,510 220 Springfield, IL $65,090 410 York, PA $65,020 570 Grand Rapids, MI $64,880 2,980 Valdosta, GA $64,840 110 Lancaster, PA $64,790 990 Lansing, MI $64,690 1,050 Gainesville, GA $64,570 290 Grand Junction, CO $63,640 330 Duluth, MN $63,380 330 Pittsburgh, PA $63,190 4,940 Rome, GA $63,060 120 Reading, PA $63,040 520 Rockford, IL $61,810 460 Sierra Vista, AZ $61,690 100 College Station, TX $61,620 380 Amarillo, TX $61,380 310 Prescott Valley, AZ $61,010 250 Flagstaff, AZ $60,530 260 Tucson, AZ $59,540 1,550 Yuma, AZ $57,950 190 Kankakee, IL $56,110 100 Lake Havasu City, AZ $51,560 160
Sources
How this page was made
Wage data Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025 release. Public domain.
Employment 899,580 employed in this occupation nationally (BLS estimate; excludes the self-employed).
Occupation SOC 13-1161, Market Research Analysts and Marketing Specialists. Mapped to our taxonomy as market-research-analysts-and-marketing-specialists .
Percentiles are reported exactly as released and are never interpolated between published values. We take no payment from employers, recruiters or anyone else for how any figure is presented.