Market Research Analysts and Marketing Specialists
Reading, PA metropolitan area. Estimated employment 520.
Where you sit in the distribution
That is the median — half of people in this occupation in Reading earn more.
$63,040 in Reading buys what $64,900 buys across the country as a whole.
Reading's regional price parity is 97.1 — below the national average, so a dollar here goes further than the nominal figure suggests. Adjusted figures for other metros are in the nearby-metros table below.
The same job, elsewhere in Pennsylvania
Adjusted figures apply each metro's regional price parity, so the columns are directly comparable.
| Metro area | Median | Adjusted | RPP | vs. Reading |
|---|---|---|---|---|
| Philadelphia | $79,420 | $77,400 | 102.6 | +19.2% |
| Harrisburg | $71,500 | $72,500 | 98.7 | +11.6% |
| Allentown | $67,740 | $67,800 | 100.0 | +4.3% |
| Chambersburg | $65,900 | $69,600 | 94.6 | +7.2% |
| York | $65,020 | $67,700 | 96.0 | +4.3% |
| Lancaster | $64,790 | $65,900 | 98.3 | +1.5% |
| Pittsburgh | $63,190 | $66,700 | 94.7 | +2.8% |
| Reading This page | $63,040 | $64,900 | 97.1 | — |
Price parity and difference against Reading are in the full table on wider screens.
Nominal against real
The same median, once as published and once restated in 2025 dollars.
Published pay rose 4.8% over the five years to 2025. Adjusted for inflation it fell 11.8% — prices rose faster than pay since 2021. The two lines meet at the right edge by construction, since 2025 is the base year.
How this page was made
- Wage data
- Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025 release. Public domain.
- Price parity
- Bureau of Economic Analysis, Regional Price Parities, 2024.
- Inflation
- Real figures deflate by CPI-U annual averages (BLS, all items, US city average).
- Employment
- 520 employed in this occupation in the metro (BLS estimate; excludes the self-employed).
- Occupation
- SOC 13-1161, Market Research Analysts and Marketing Specialists. Mapped to our taxonomy as market-research-analysts-and-marketing-specialists.
Percentiles are reported exactly as released and are never interpolated between published values. We take no payment from employers, recruiters or anyone else for how any figure is presented.