Market Research Analysts and Marketing Specialists
Springfield, MA metropolitan area. Estimated employment 1,050.
Where you sit in the distribution
That is the median — half of people in this occupation in Springfield earn more.
$85,970 in Springfield buys what $89,500 buys across the country as a whole.
Springfield's regional price parity is 96.1 — below the national average, so a dollar here goes further than the nominal figure suggests. Adjusted figures for other metros are in the nearby-metros table below.
The same job, elsewhere in Massachusetts
Adjusted figures apply each metro's regional price parity, so the columns are directly comparable.
| Metro area | Median | Adjusted | RPP | vs. Springfield |
|---|---|---|---|---|
| Boston | $102,390 | $94,600 | 108.3 | +5.7% |
| Worcester | $90,300 | $88,100 | 102.5 | −1.6% |
| Springfield This page | $85,970 | $89,500 | 96.1 | — |
| Barnstable Town | $79,150 | $80,500 | 98.4 | −10.1% |
| Pittsfield | $75,940 | $79,800 | 95.1 | −10.8% |
| Amherst Town | $72,550 | $72,400 | 100.2 | −19.1% |
Price parity and difference against Springfield are in the full table on wider screens.
How this page was made
- Wage data
- Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025 release. Public domain.
- Price parity
- Bureau of Economic Analysis, Regional Price Parities, 2024.
- Employment
- 1,050 employed in this occupation in the metro (BLS estimate; excludes the self-employed).
- Occupation
- SOC 13-1161, Market Research Analysts and Marketing Specialists. Mapped to our taxonomy as market-research-analysts-and-marketing-specialists.
Percentiles are reported exactly as released and are never interpolated between published values. We take no payment from employers, recruiters or anyone else for how any figure is presented.