Market Research Analysts and Marketing Specialists
Spokane-Spokane Valley, WA metropolitan area. Estimated employment 1,200.
Where you sit in the distribution
That is the median — half of people in this occupation in Spokane earn more.
$70,390 in Spokane buys what $70,100 buys across the country as a whole.
Spokane's regional price parity is 100.3 — almost exactly the national average — the nominal figure is close to the real one here, which is not true of most large metros. Adjusted figures for other metros are in the nearby-metros table below.
The same job, elsewhere in Washington
Adjusted figures apply each metro's regional price parity, so the columns are directly comparable.
| Metro area | Median | Adjusted | RPP | vs. Spokane |
|---|---|---|---|---|
| Seattle | $102,170 | $91,900 | 111.1 | +31.1% |
| Olympia | $79,910 | $77,100 | 103.7 | +9.9% |
| Kennewick | $76,540 | $76,500 | 100.1 | +9.0% |
| Bremerton | $76,220 | $72,200 | 105.6 | +2.9% |
| Longview | $71,120 | $72,900 | 97.5 | +3.9% |
| Spokane This page | $70,390 | $70,100 | 100.3 | — |
| Wenatchee | $69,160 | $66,600 | 103.9 | −5.1% |
| Mount Vernon | $68,710 | $67,100 | 102.4 | −4.4% |
Price parity and difference against Spokane are in the full table on wider screens.
Nominal against real
The same median, once as published and once restated in 2025 dollars.
Published pay rose 17.1% over the five years to 2025. Adjusted for inflation it is roughly flat — people in this occupation in Spokane earn about what they earned in 2021. The two lines meet at the right edge by construction, since 2025 is the base year.
How this page was made
- Wage data
- Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025 release. Public domain.
- Price parity
- Bureau of Economic Analysis, Regional Price Parities, 2024.
- Inflation
- Real figures deflate by CPI-U annual averages (BLS, all items, US city average).
- Employment
- 1,200 employed in this occupation in the metro (BLS estimate; excludes the self-employed).
- Occupation
- SOC 13-1161, Market Research Analysts and Marketing Specialists. Mapped to our taxonomy as market-research-analysts-and-marketing-specialists.
Percentiles are reported exactly as released and are never interpolated between published values. We take no payment from employers, recruiters or anyone else for how any figure is presented.