Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel
Rockford, IL metropolitan area. Estimated employment 980.
Where you sit in the distribution
That is the median — half of people in this occupation in Rockford earn more.
$59,720 in Rockford buys what $64,800 buys across the country as a whole.
Rockford's regional price parity is 92.2 — well below the national average — the nominal figure understates local buying power considerably. Adjusted figures for other metros are in the nearby-metros table below.
The same job, elsewhere in Illinois
Adjusted figures apply each metro's regional price parity, so the columns are directly comparable.
| Metro area | Median | Adjusted | RPP | vs. Rockford |
|---|---|---|---|---|
| Chicago | $70,710 | $68,300 | 103.6 | +5.3% |
| Bloomington | $61,850 | $66,100 | 93.5 | +2.0% |
| Champaign | $61,840 | $66,700 | 92.7 | +2.9% |
| Peoria | $60,530 | $66,300 | 91.2 | +2.4% |
| Rockford This page | $59,720 | $64,800 | 92.2 | — |
| Decatur | $59,550 | $67,300 | 88.4 | +3.9% |
| Springfield | $59,440 | $64,100 | 92.7 | −1.1% |
| Kankakee | $55,410 | $57,500 | 96.4 | −11.3% |
Price parity and difference against Rockford are in the full table on wider screens.
Nominal against real
The same median, once as published and once restated in 2025 dollars.
Published pay rose 20.6% over the five years to 2025. Adjusted for inflation it still rose 1.5% — pay has outrun prices since 2021. The two lines meet at the right edge by construction, since 2025 is the base year.
How this page was made
- Wage data
- Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025 release. Public domain.
- Price parity
- Bureau of Economic Analysis, Regional Price Parities, 2024.
- Inflation
- Real figures deflate by CPI-U annual averages (BLS, all items, US city average).
- Employment
- 980 employed in this occupation in the metro (BLS estimate; excludes the self-employed).
- Occupation
- SOC 41-3091, Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel. Mapped to our taxonomy as sales-representatives-of-services-except-advertising-insurance-financial-services-and-travel.
Percentiles are reported exactly as released and are never interpolated between published values. We take no payment from employers, recruiters or anyone else for how any figure is presented.